John James Smith
April 10, 2010 at 4pm est
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You are right on with your advice! When opening my store I spent a lot of time there at the beginning making sure that customer service was perfect. It also gave me time to talk with customers and build a personal relationship with them. Its amazing how many people will continue coming to your store just because they like you and want to see you succeed. I also created a way to put custom lighted signs in the front of my store to really light up the place both day and night. For about $75 total I built 3 signs with custom lettering (Wash 'N Fold or whatever you want) and hung them in the front windows. The signs look bright and professional and there is no doubt we are Open for Business! If you want to check out the signs I have some pics on my website at ( http://www.latinalaundromat.com/site/ ) or feel free to contact me and I can show you how to make the signs in just 20 minutes. It will really help get the "New Look" to your ReOpened business!
What has your experience been with an ATM machine in the laundry?
What you say is so true! What do you think about adding a portable street side sign telling everyone that drives by about $2.00 Tuesday?
JD
1. Safety is the first concern of your customers. Is the laundry free of hazards.\? Do you have a video security system or other security systems in place.
2. Cleanliness is a big 2. I hate it when I visit laundries that seem well located and then dirty. Your customers feel the same way. The laundry should be well lit with clean floors, machines, counters and definitely bug free.
3. Working Equipment is essential. I have met Laundry Owners that are of the opinion that if most of the equipment is working; the laundry is in ok condition. This is absolutely false. Out of order signs turn customers off and you are not going to reach your optimum income level if you are not taking care of your equipment.
Bob:
Thanks for your advice. This reinforced many activities we have been doing and gave us some other areas to focus on.
Best Regards,
Scott
thewashingwell@yahoo.com