Going Where the Customers Are

New York entrepreneur opens self-service laundry inside Bronx apartment building

Who’s Minding Your Store?

Six owners with six different operations – and six strong opinions about properly staffing a laundry business

Social Media vs. Social Reality

Applying social media to your real-world laundry business

‘I Love Providing This Service’

Former restaurateur builds successful laundry chain in western Pennsylvania

Psychology 101 for Marketers

Understanding your customers’ perceptions and motivations will lead to more effective laundry promotions

Six Rules for Recession Resistance

An interview with business author Jim Muehlhausen

Lockdown

Safeguarding your laundry business from theft, vandalism and violent crime

Wash with Wally: Problems with Popcorn Oil

Also, how to stop linens from yellowing

Four’s a Crowd

Former drycleaners carve out their own niche in dense, urban coin laundry market

The Chemistry of Cleaning Clothes

Here’s how enzymes, pH, solvents and phosphates figure into your cleaning equation

Stocking Up

Replacement parts every laundry owner should have on hand

Tracking Today’s Trends

Five business trends sure to shape tomorrow’s laundry industry

Wash with Wally: Handling Horse Blankets, Saddle Pads

Also, creating proper makeup air, balancing wash-dry-fold and commercial accounts

The Cleaning Equation

Here are the four variables that lead to cleaner clothes

By the Book

Here are 10 strongly suggested, eye-opening reads for today’s curious laundry owners

A Lease You Can Live With

Here are the essential terms to consider when negotiating your first laundry lease

Crunching Numbers

How industry newcomers should interpret their demographics

Finding Your ‘Comfort’ Zone

Make comforter cleaning a part of your wash-dry-fold repertoire

Taking a Risk, Reaping the Reward

Minnesota entrepreneur launches new career as a laundry owner

Wash with Wally: Increasing Vend Prices

Also, paintball stains, spray spotters, more

‘Small’ Talk

An interview with small business expert Cynthia Magnuson of the NFIB

Four Ways to Derail the Dream

These pitfalls can turn your ‘American Dream’ into a nightmare

What Would Aristotle Do?

Build your next advertising campaign upon three of the Greek philosopher’s most famous principles

Full-Cycle Vend: It’s a Win-Win

For happier customers and lower utility bills, ditch the quarters-per-minute pricing on your dryers

Wash with Wally: Attracting Potential Attendants

Also, smoke-damaged dryers, solar power

Advance Token to Nearest Laundromat

Multi-store owner sings the praises of dollar tokens for today’s laundry business

Join the Conversation

How to make social media work for your laundry business

Location, Location, Location

Transplanted Canadian quickly opens three stores in Alabama

What’s It All ‘About’

An interview with About.com laundry guru Mary Marlowe Leverette

Are You Covered?

What all laundry owners need to know about their business insurance