Any ad companies advertise in Laundromats?

[Snowden]

Does anyone know of any advertising companies, that specialize in the placement of advertisements in laundromats, regionally or nationwide? If anyone does, I'd be grateful for a referral.

I am wanting to place advertisements for my company's services (low-cost health care programs and also mortgage refinancing) and wondered if advertising in laundromats was an established advertising media that is available in the advertising marketplace.

Or perhaps laundromat owners just flat out never allow advertisers to advertise in their laundromats at all, in exchange for monthly revenue from ad placement?

Thanks for any info at all on this.

Sincerely,

Hank Snowden

[JamesD]

There used to be a company called AdLid, but it never got off the ground.

I think most mat owners want their customers to feel comfortable and relaxed in their businesses and not be overwhelmed by advertising messages.

Most owners keep signs for their own businesses to a minimum for the same reason.

There is nothing to say that you can't approach some local owners and give that a shot, but I'm not aware of an existing national ad placement co.

[winslow59]

A lot people want to put free ad in my store but nobody want to pay for it,one company did it a few years ago in my area,only paid once then they went out of business.Unless you have great location and traffe,no many business will pay for ad in your store.

[Snowden]

Hi Winslow.

I would be glad to pay for the placement of ads. I can't imagine how any company would expect a mat owner to place an ad for them, for free.

I can't seem to find any ad company, so I guess I have to do this directly with individual mat owners.

Could I pay you to place an ad in your mat? I would be willing to pay to have an ad placed of course, and as an incentive for you to always keep the ad up in the mat, I can also offer additional commissions based on sales that result from the ad. If I'm successful, then I'll keep working with you month in and month out.

What I have is an an ad which is 17 x 22, which promotes low-cost healthcare plans for people who don't have health insurance. I can afford to pay you $50 per month to put the poster up, and also a $5 commission for anyone who calls the toll-free number on the poster and signs up for a health plan. Hope that this would give you a good incentive to put the poster up in a visible location in your mat, and keep the poster in place.

The 800 number on the poster goes to a call center that I run, where I have agents that sign the person up for the health care plan over the telephone.

Let me know if this is of interest, and I'll send you the poster, along with $50 for the first month. It's a laminated poster, that you could put up in a visible location with tacks or with a staple gun (even more secure).

Thanks a lot Winslow,
Hank

[amartlock]

Hank,

What part of the country are you in? I'm in SoCal and am looking for additional sources of revenue. I'd be interested in your ad posters.

Let me know.

Thanks

[Snowden]

Hi, I'm in Washington State, but our call center can set up plans nationwide, so California is just fine. Any state is fine.

I'll have our president contact you if you like to set things up. I'm assuming you saw my last post as to what we could do?

If you can, just email me your contact info on hanksnow12@hotmail.com and we can get this set up.

Thanks much,
Hank

[Snowden]

Actually, are there any mat owners in the Seattle area that would be interested to work with us? We're based in Seattle, so as a test, it would be useful to work with mat owners here. Thanks a lot in advance...Hank

[Snowden]

Just an update, because this is an unproven advertising medium for us, we have to retract our offer to pay $50/month to the mat owner to post the posters, but we can make the commissions on the calls that come in more bountiful.

We can offer anyone who posts our postsers $15 for every call that comes in on the healthcare poster where someone actually signs up for a low-cost healthcare program.

We also have a mortgage refinancing poster as well, and can pay $50 every time someone calls in and either refinances their home or arranges financing for the purchase of a new home (valid only in certain states for now so if interested please inquire).

If that's of interest, let me know and I can send you the paperwork to get started, and examples of the posters by email.

Thanks,
Hank

[Snowden]

Sorry, that's actually $75 (for the mortgage bounty). I had forgotten in this case that we have no salesperson to pay commission to, so we can offer $75 instead of $50.

Hank

[JamesD]

How can we audit the fees that we are supposed to be paid?

We have to put our faith in an unknown co. that we will be paid "commissions" on sales that we are not directly involved with.

It sounds problematic to me.

What happened to the offer to pay for posting? That sounded easy and reasonable. You are paying for the advertising space that you take up - plain and simple!

[epic02]

Yeah I would like to advertise like that put up my signs everwhere and not have to pay unless they work and if the dont only waist my time and money. I should call vista media or another biiboard company and make them a similar offer. If it was a local pizza place that wanted to work on comission from every call they get from my place then I'd consider.

[coin]

I agree with the owners. Pay a flat rate every month regardless of your results.

If you're willing to do that, I'd be interested in having your ads in my store.

[Snowden]

Thanks Jacko and others who posted replies. We have some who are working with us on a commission-only basis right now. We'll see if advertising in laundromats works for us and the mat owners we're currently working with (and we'll know within the next 30 days if it does work). If it works, then we'll have no problem to offer to a mat EITHER option (i.e. payment per month for placing our posters, or commissions on sales).

Here's to hoping we'll see good results, and I'll make another post within 30 days to see if anyone is interested to work with us at that point.

Sincerely,
Hank Snowden

[coin]

Hank,

Email with a photo of what the ad would look like in the store.

Also, I'd be interested in seeing your commission schedule.

Thanks.

[Snowden]

Hi Jacko, and thanks for your posting and your request for more info.

Attached are copies of the posters. They're 17 x 22 inches, laminated. We could send both of them to you in a tube mailer to post, whenever you like.

We can offer anyone who posts our postsers $15 for every call that comes in on the healthcare poster, where someone actually signs up for a low-cost healthcare program. From some forms of advertising we've tried, we typically see signups for 2 to 3 out of 10 people who call.

On the mortgage promotion, since you're based in California, we can be pretty aggressive with the commissions. We can offer you $10 for every call that comes in from a California homeowner, who calls into the call center and then agrees to be transferred over live to a mortgage broker. So that's potentially more rewarding (since the commission is per call, and not per sale). The callers just have to own a home that they want to refinance, they have to call the call center, and then be transferred to the mortgage broker. Now maybe you don't have so many homeowners that would use your mat, but hopefully enough would come in to make it worthwhile. There are lots of people out there with homes that need to refinance them to get access to their equity for paying off really heavenly credit card bills, college debts and so on. And typically, their credit is not so great. And that's actually the ideal target for the California-based mortgage companies that we're generating these leads for. So we're hopeful that the fit will be a reasonably good one.

We would send a report to you along with commissions at the end of every 30 days.

Let me know if that's of interest for say one month as a trial. This form of advertising is new for us, so unproven, but we're hopeful that it will result in good revenues for us and the participating mats. And assuming it does work for us to generate leads, and you'd still rather get a flat fee instead of commissions, we could always migrate to that if you're willing.

I'll post this reply on the CLA message board too.

Cheers,

Hank

[mrbuyout]

I just sent my info to you,lets see what happens