effective advertising

[brite]

I am doing some advertising in local papers. I want to know what is better showing .50 cents off or saying $1.50 for double load wash on the advertisement. What will drag more customers. What is general mentality for customers looking at quaters off or the actual wash price.

[JELLO]

Just my opinion, but the average person probaly does'nt know what they pay for a double loader. But they love coupons & the idea of saving. I would do the 50cents off & make it look like a coupon.