How important is a street side pole sign?

[Harper]

My store is clearly visible from the street and I have big neon letters on the store itself. I do not have a pole sign that sits next to the street, but there is a readily available pole from the previous business.

How important is having a professional street side pole sign? Would I notice an increase in biz if I got one up there?

[chad]

See how much it will cost you to advertise on there, street signs are great esp if they are big.

[Adamski]

Harper,

My laundromat happens to be located behind a Pizza Hut. The Pizza Hut is fronted on a busy street. My laundromat is partially visible to the street when drivers look on either side of the Pizza Hut. Not a great situation at all. So, as soon as I bought this store, I had a 5 ft high X 20 ft wide double-faced, internally lit sign mounted on a 40 ft high pilon at my property line nearest the street. The sign is readable to street traffic for a block in both directions. That sign cost me $13,000 in 1986 dollars. It was money well spent.

In your case, you have nothing to hinder a driver from seeing your store except the fact that he'd have to turn his head somewhat. That is where a pole sign can help. A double-faced pilon sign would be readable up the street in each direction. A newcomer to the area would see that before seeing your building, perhaps. You must weigh the benefit of a sign facing toward traffic vs your current large lettered neon sign facing perpendicular to traffic. I suspect your current signage is very good.

Larry /ubbthreads/images/graemlins/cool.gif

[Harper]

[ QUOTE ]
See how much it will cost you to advertise on there, street signs are great esp if they are big.

[/ QUOTE ]

It's just a pole with no cabinet or sign, so I would have to have one made. It used to be a convenience store and they took the sign when they left. I'm looking roughly at 3-4k to get a decent 4 x 6 or 4 x 8 sign on the pole.

[Harper]

[ QUOTE ]
Harper,

My laundromat happens to be located behind a Pizza Hut. The Pizza Hut is fronted on a busy street. My laundromat is partially visible to the street when drivers look on either side of the Pizza Hut. Not a great situation at all. So, as soon as I bought this store, I had a 5 ft high X 20 ft wide double-faced, internally lit sign mounted on a 40 ft high pilon at my property line nearest the street. The sign is readable to street traffic for a block in both directions. That sign cost me $13,000 in 1986 dollars. It was money well spent.

In your case, you have nothing to hinder a driver from seeing your store except the fact that he'd have to turn his head somewhat. That is where a pole sign can help. A double-faced pilon sign would be readable up the street in each direction. A newcomer to the area would see that before seeing your building, perhaps. You must weigh the benefit of a sign facing toward traffic vs your current large lettered neon sign facing perpendicular to traffic. I suspect your current signage is very good.

Larry /ubbthreads/images/graemlins/cool.gif

[/ QUOTE ]

Funny you mention Pizza Hut... that's what my parents do. Anyway, the store is so clearly visible from the street that I've had a hard time deciding if I need one or not? At this point, it would just be the icing on the cake with the hopes of catching a little more attention.

[Duane]

Check with your city and see if and what you can put up then do it. It is hard to have too much signage.

Just because you can see your store, doesn't mean other people look when they drive by. Put it in their face.....

[neal]

I just bought a 30 year old store that had never had a sign on the street. The landlord just put up 2 large pylon sings on each of the busy streets in front of the shopping center were on a large corner lot . The added cost to us is one hundred dollars a month and the business has already went up quite a bit. We have people every day that say I dident know you were here.