09-11-2003, 05:38 PM
Does anyone have any ideas for marketing towards specific targets? We were thinking of hosting a bingo game to get more of the retired population to do their laundry with us. WHat about the Hispanic population? Has anyone ever tried "theme night" for their laundromat? Maybe a kids night one night, and a study night the next in order to target specific groups of people different nights of the week? I don't want this to deter groups of other people from coming in on those nights, though. Anyone hav e any ideas? We are going to put an ad in the yellow pages... we haven't done so yet, because there are so many different yellow pages offered in our area! We have done so many marketing things that have flopped... namely, advertising on the backs of Safeway coupons and doing a direct mail campaign. Any ideas that have worked better than others? Thanks!