Advertising

[eighty20]

I am a potential Laundromat investor and would like everyone thoughts on advertising. I am looking at a formerly rundown MAT that now is in great condition. What forms of advertising of best in this business? Direct Mail? Lawn Signs? Newspaper? Door Hangers?

Any input is appreciated.

Thanks

[SEFlaundry]

Word of mouth. It is the best and it is free!

Flyers and door hangers also work well. Remember, a laundromat is a local service so concentrate on you local area.

[neal]

[ QUOTE ]
I am a potential Laundromat investor and would like everyone thoughts on advertising. I am looking at a formerly rundown MAT that now is in great condition. What forms of advertising of best in this business? Direct Mail? Lawn Signs? Newspaper? Door Hangers?

Any input is appreciated.

Thanks

[/ QUOTE ]

A NICE sign in the front window with a special to get people to come back and try you again is the best way. Maybe give a special price for a month or two on the slowest machines in the store. ( Not toploaders ) I do a special on triple loaders once in a while for a month or two. It costs very little and it helps the turns on slow machines.

[bodman]

I put signs on my truck bed with discount on my 20 lb machines ( Only have three ) and parked it out on the street in front of strip mall so drive by folks can see. NEW air conditioned coin laundry. I am seeing a lot of new faces. If I could only learn them to use a little soap not three cups for a wash.