We just purchased a mat last week that is a year old. This location has been running free dry since it opened and there is a competitor across the street that is also running the free drying. What is the best way to stop the free drying and not lose customers?
I was thinking of charging .25 for 20 minutes to ease the customers into paying for drying without shocking them and then within 8 to 12 months dropping it to 10 minutes for .25. Are there any other recommeations?
Send a letter to the guy across the street. This board prohibits price fixing, but announcements of price increases are very legal.
Try dropping wash prices substantially for 3 months, while charging a reasonable price to dry, like any other mat.
People know what it costs them to do laundry, so your total sum will have to be close to the high wash/free dry going on now.