I am in the process of building out a new laundromat and am interested in other's experiences with direct mail campaigns. Specifically, I am interested in your experience purchasing mailing lists. Many of the higher priced services justify their cost by providing filtering based on a dizzying number of parameters. In my circumstance, I don't think we need much, if any, filtering. I simply want to reach every household within a 2 mile radius (alternatively I would be happy reaching every household within 2 prescribed zip codes). Any guidance you can share would be appreciated.