""Dear valued customer, do to the increase in cost associated with natural gas production, we put in a request to the state to increase our rates by 9%. This request was denied by the state but was settled at a 6.66% increase. We sincerely appreciate your business and look forward to many years of continued service.....blah, blah, blah.....""
6.66% ............AWESOME numerical value. It's like, "thank you for your money, now go to hell and pay us more."