CLA Connect is open to Coin Laundry Association members and non-members and is a place for laundry professionals to ask questions and share their expertise. We'll leave the PlanetLaundry Bulletin Board in place so that past conversations can be accessed through the threads below.
I've utilized some advertising for one of my stores last year and didn't particularly care for ROI, that being said, I'm re-thinking my approach this time around!! My main focus is B to B and C to C clientele to capture more effective audience. I think a strong emphasis more on B to B would raise success probability, so I'm debating on which industries to target (hair salons, restaurants, car washes, etc.)? I finally bit the bullet and created Facebook page, fine tuning as we speak, now it's a matter of other marketing tools to use? Everything else can fall into place (pricing, pickup/delivery potential, payment options, etc.) once I have a more confident direction! Looking briefly, it gets pricey.............who out there has relevant success stories they can share?