I've utilized some advertising for one of my stores last year and didn't particularly care for ROI, that being said, I'm re-thinking my approach this time around!! My main focus is B to B and C to C clientele to capture more effective audience. I think a strong emphasis more on B to B would raise success probability, so I'm debating on which industries to target (hair salons, restaurants, car washes, etc.)? I finally bit the bullet and created Facebook page, fine tuning as we speak, now it's a matter of other marketing tools to use? Everything else can fall into place (pricing, pickup/delivery potential, payment options, etc.) once I have a more confident direction! Looking briefly, it gets pricey.............who out there has relevant success stories they can share?