In Store Ad Space

[PLM]

Hello All,

Wanted to first say hi, and introduce myself.

Now to the post:

I wanted to get a feel for if anyone has sold ad space on their interior walls? I saw another post about selling ad space on bins. This is a similar direction, think poster size ad (approx 24x36in) for a non competing, and non complementary service.

Has anyone done does this before? If so how did you price your space? I was offered $100/month. They would send materials I just have to hang the thing.

Not a ton of money but it's basically going to the bottom line.

Best,
PLM

[chad]

Depends on what is posted on the wall and do you have to sign any type of contract or is it month to month.

[dbrown2508]

I might go the other way on this - as long as its not offensive, immoral or illegal, I'd probably push them for a 1 year contract before I post it up.

You might ask why? Just think about it. How many of your customers reads anything that you post on the wall?? My suspicion is that the company does it for a month or two, finds no one reads it and cancels.

I rented a bench to do advertising. Don't think I got 1 new customer from it. But they forced me into a year contract. If they hadn't, I would have been gone within 60 days.

The former owner of the place always said he was going to set up a TV screen with rolling advertising (like what there is in a few places like food courts), then sell advertising. This was one of many ideas that he had and never implemented (he was good with the ideas - bad with execution - which is why he is the FORMER owner). I've tried to contact a few outside companies to come in and install one (in exchange for a rental fee) - none have been interested. I would think that you've got a captive audience for something like that (someone getting bored waiting for their laundry, and not interested in the news on the TV) , but its not something I've got the time or expertise to do on my own.

[tommy499]

I was approached last summer by a company that wanted to put advertising for McDonald's in the store. I declined. I looked at some of my competitors that did it, and it was ugly. They put ads on the dryer and front loader door glass, washer lids on the top loaders, and big signs in the front windows.

When he described it to me I told him no right away. I don't remember how much I was offered.....but I can't imagine any amount of money that would make up for how tacky my store would look. I have been approached the last 2 years in June. I probably will hear from him again and will refuse again

[Paco]

I have Hispanic Media come in and install poster's for Proctor and Gamble (Tide, Gain, Downy). Nice posters, with metal frame. Pays $100 every 3 months, no contract. Sometimes they will do a floor decal or a banner. Not much money, but I will take it.

[surfflite]

I recently let a cell phone company post a 3'x5' banner (in Spanish) on my wall. They asked for 1 month but then renewed for a 2nd month. Paid me $100/month.