Quote:
Originally Posted by Loose Neutral
Do any of you guys have a preference of the 100g over the 200g Dexter. I know the 200g will take out more water, is that cutting off my nose on dryer revenue?
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That depends on your market, your customers' needs, your competition, your business plan and a few other variables that we know nothing about.
In some markets, Express machines do great. If customers value their time, a good marketing plan can be set up to show folks how your fancy new machines save them between 10 and 40 minutes per load. Especially if none of your competitors are doing it, Express can be great to differentiate your store. Besides, if you're priced properly, the few minutes-worth of dryer revenue you'll lose will have already been collected on the wash side of the equation.
At my stores (all EasyCard-operated Express) the customers have come to know that the old Bock extractor they used to use is "built in" to each washer. It just takes a few to notice that they don't need as much dry time and the word begins to spread. I opened up a brand new store within 1/2 mile of a nearly-identical EasyCard-operated NON-express store. Exactly ONE customer in 2 years has complained that my wash prices are higher than the other place. Everyone else has realized that for a given size load, wash price + dry price is nearly the same (often less in my stores) and they're done anywhere from 10 to 40 minutes sooner with the Express equipment.
-Case
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