We did a price increase back in the beginning of November and will hold off till the summer when we have to apply a 8% tax that previously was not charged. I've had minimal negative feedback on pricing with most ppl understanding that in order to receive the service they do, we can't be the cheapest. In a current and ongoing customer survey we are conducting we have only had one comment on pricing.
We raised our prices as follows:
2x: $2.50 to $2.75 and removed the $2.00 midweek special.
3.5x: $3.75 to $4.25
Dryers have remained at .25 for 6 minutes.
With the addition of our new machines coming in January; 65#, new 20# and new 45# stack dryers, I will switch most of my pricing to tiered pricing and introduce different wash cycle based pricing and express washes.
I'm still not a price leader as my 2x are .25 cheaper then one nearby competitor but .50 more then the other two. My 3.5x machines are unique as others only offer 3x or 4x. I'm still cheaper then the 3x and 4x with my 3.5x machines.
I play on becoming the price leader when my next increase comes and will depend on whether the competition changes their pricing in the meantime.
Not planning any increases at this time. My customers and I are in this recession thing together. Thank God for my full time employment.
SUDDS, so what are your pricing plans with our ever increasing Florida utility price increases we have all had in the last few months & more to follow?
My Electric, Water, Sewer, Gas, & Rent have all increased or will be increasing in the next month.
I raised mine about a month ago. It appears that I have lost lots of customers by doing so. Don't know where they went, hope they decide to come back soon. I'm bringing in about $800-$1100/week less than last year. Barely staying afloat.