Excellence in Laundry conference
At the outset, let me say that I applaud the CLA for trying something new. That said, what do you all think as to whether this 3-day conference in Palm Springs is worth the cost? Except for those living in the area, it's going to cost a store owner in the neighborhood of $2000 to attend, between airfare, the upscale hotel, transportation, meals and the $599 conference fee. Maybe the stuff you'll learn will be many times worth the money. But if I'm looking at 2 grand as a laundromat owner, I wonder ... is it worth spending that dough on a direct mail campaign or other advertising, or use it for this educational conference.
Just curious to hear what others think. And who is planning to attend?
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