At the outset, let me say that I applaud the CLA for trying something new. That said, what do you all think as to whether this 3-day conference in Palm Springs is worth the cost? Except for those living in the area, it's going to cost a store owner in the neighborhood of $2000 to attend, between airfare, the upscale hotel, transportation, meals and the $599 conference fee. Maybe the stuff you'll learn will be many times worth the money. But if I'm looking at 2 grand as a laundromat owner, I wonder ... is it worth spending that dough on a direct mail campaign or other advertising, or use it for this educational conference.
Just curious to hear what others think. And who is planning to attend?
It seems to me this conference is geared toward multi-store owners...my cost (if we use Nick's $2K number) is around $500 per store. That's a non-trivial but small fraction of my marketing and biz-development budget. If I pick up even one tidbit that allows the growth of my chain, it's money well spent, IMO.
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If it was not near me I would not go. I think it is a little high and they are marketing it to multi store owners. No way will someone spend $2k to come to this.. I can take my wife and go on a nice vacation for $2k.