Alliance Laundry Systems Hires Outside Marketing Firm

By PlanetLaundry staff | Dec 23, 2009

Alliance Laundry Systems, LLC, has hired Milwaukee-based Nelson Schmidt, Inc. as its marketing agency. Nelson Schmidt will provide Alliance with full marketing communications services, including brand planning and development, research, advertising, media, public relations, direct marketing, interactive, sales support, events and promotions.

This represents a new direction for Alliance, which has historically managed its marketing efforts in-house, with agencies enlisted on a project-by-project basis. Nelson Schmidt has been brought on as a full partner to deliver marketing communications support to the Alliance brands – which include Speed Queen, Huebsch, UniMac, Cissell and IPSO – and their respective distribution networks.

“Nelson Schmidt won the business based on its deep experience helping global, business-to-business market leaders improve the performance of their marketing communications,” said Rick Pyle, vice president of marketing at Alliance. “The agency has tremendous expertise helping companies manage multiple brands, and their channel marketing programs are best-in-class.”

“Alliance Laundry Systems conducted a very competitive and thorough agency review,” said Dan Nelson Jr., president of Nelson Schmidt. “We are honored to have prevailed against other leading B-to-B agencies, and are looking forward to expanding on Alliance’s success promoting their premium brands and the best customer service in the industry.”