CLA Announces Board Changes

By PlanetLaundry staff | Dec 30, 2009

The Coin Laundry Association Board of Directors is welcoming two new directors and one continuing director who will begin new terms on January 1, 2010. The elected officers are Karl Keefer, Bryan Maxwell and Jeff Gardner. The association’s governing body also recognizes the contributions of two dedicated leaders who recently retired from the board – Ron Lane of The Oasis Laundry and Jefferson Hooper of Salem Laundry Company, Inc.

Keefer brings a unique perspective to his role as a store owner representative. He has been involved with the CLA for more than 14 years and has served as president of the Illinois Coin Laundry Association since 2008. During his short tenure as president, he has improved meeting attendance, expanded the group’s utility savings program and initiated the use of webinars to broadcast local meetings.

“To serve on the CLA's Board of Directors is a great personal honor,” Keefer said. “I have always felt a calling to serve others and, as a member of the Board, I am especially passionate in advocating on behalf of fellow self-service laundry owners.”

The newest distributor member is Bryan Maxwell of Western State Design. Maxwell has distinguished himself as an active volunteer with the Golden State Coin Laundry Association. He has served on the GSCLA Board for more than seven years and has made significant contributions as a speaker and committee chairman.

“The Coin Laundry Association is great for our industry,” Maxwell stated. “To be able to contribute to its success is truly a privilege.”

Jeff Gardner has been re-elected to serve on the Board. During his first appointment, he revitalized the membership committee as its chairperson and made significant contributions toward the mission of the Coin Laundry Association.

The Board of Directors is comprised of 10 store-owner members, four distributors and four manufacturers. CLA members who are interested in serving on the board should watch for the nomination process, which begins in late 2010.