DIY Direct: CLA Unveils New Advertising Program

By PlanetLaundry staff | Nov 10, 2009

A single ad in the Yellow Pages no longer cuts it. To acquire new customers, attract commercial accounts and grow the overall business, laundry owners need to advertise. DIY Direct is the Coin Laundry Association’s online marketing center.
 
“Too often, we heard that laundry owners didn’t know where to start or what to say on postcards,” said Brian Wallace, CLA’s president and CEO. “To alleviate that concern, the CLA created professional templates for members to customize and send – directly from their home computer. DIY Direct even has a mailing list rental feature.”

CLA members simply log in to coinlaundry.org, select a template, customize the copy, and add or rent a mailing list. The system then prints, addresses and mails the advertisement.
 
DIY Direct features nearly 100 templates with advertisements touting drop-off laundry services, the time-saving conveniences of self-service laundries and the benefits of card stores, as well as advertising messages geared toward new movers and grand openings. The pre-designed and pre-written templates include:

• Postcards.
• Door hangers.
• Business cards.
• Print ads.
• Brochures.
• Interior signage.

Customizing the messages and coupons is easy. Members can update text fields, design their own coupons and even change the family dynamics on specific postcards. A number of postcard and print ads allow people to upload images of their own laundries.
 
Mailing lists available for rental include homeowner/renter, new mover and business. Members can customize these lists by ZIP code radius, renter status, annual income and property type.

For details, call the Coin Laundry Association at (800) 570-5629, or visit coinlaundry.org.