Bermil Industries Announces New Trade Name, Web Site

By PlanetLaundry staff | Apr 20, 2010

Bermil Industries Corp., distributor of the Wascomat and Electrolux brands of commercial and professional laundry equipment in North America, has announced that it will be using the trade name “Laundrylux” in its marketing, advertising and communications.

“Our company has been known as Wascomat by the market for more than 50 years, but now that we also market a separate line of Electrolux brand laundry equipment, it was clear we needed a trade name that would cover both product lines,” explained Bermil CEO Neal Milch. “We strongly support the Wascomat and Electrolux brands, so we needed a trade name that reflects the high quality of both brands. ‘Laundry’ shows our roots in the laundry business and the ‘lux’ reflects the superior quality and advanced technology of our products.

“Our new corporate Web site – laundrylux.com – links to separate dedicated Web sites for Electrolux brand professional and Wascomat brand commercial laundry equipment, and all of our staff e-mail addresses will change to laundrylux.com addresses. This unified approach under the Laundrylux trade name will facilitate effective marketing of both brands going forward. While all of our laundry products will carry either the Wascomat or Electrolux brand depending on the specific model, they are now marketed by Bermil Industries doing business as Laundrylux."