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CLA Webinar to Explore ‘The Psychology of Creative Marketing’

By PlanetLaundry staff | Sep 08, 2010

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The Coin Laundry Association continues its 2010 educational program with a free webinar on Friday, October 22. Stephen Bean, columnist for The Journal, will present “The Psychology of Creative Marketing.”

Every laundry owner wants new customers, but finding a way to stand out to attract new customers can elude some owners. During this session, Bean will help listeners tap into their creative abilities with a 20-minute presentation. The balance of the one-hour seminar will be devoted to attendee’s questions. Attendees will be encouraged to share their strategies and ask questions specific to their target market.

Bean holds a master’s degree in clinical psychology, has been published in numerous trade journals and has spoken extensively on the subject of marketing throughout the United States. In addition, he is a laundry owner and distributor in Michigan.

For more information about the webinar and to register, visit coinlaundry.org.



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