Dexter Laundry Names Area Sales Manager

By PlanetLaundry staff | Sep 01, 2010

Dexter Laundry has named Rick Case as the company’s newest area sales manager. Responsible for the eastern portion of the United States, Case will promote all aspects of the Dexter Laundry brand and provide key input in identifying and prioritizing product and business development efforts in this region, according to the company.

In addition to sales, sales management and operations management for a large group of automotive dealerships, Case has owned and managed his own business in the past. Most recently, he served as the Western Regional sales manager for another manufacturer of commercial laundry equipment.

"Rick brings a wealth of sales management, business management and financing experience to Dexter," said Kevin Hietpas, director of sales and marketing for Dexter Laundry. “We're pleased to have him join the Dexter Laundry team, and we're confident that his experience will be valuable to the Dexter owners and distributors in his region.”