Government Program Hopes to Jump-Start Home Appliance Sales

By PlanetLaundry staff | Mar 29, 2010

“Dollars for Washers” may not have quite the same ring as “Cash for Clunkers,” however, the government-backed appliance rebate program – modeled after the popular automobile trade-in program – includes nearly $300 million to encourage consumers to dump older appliances in favor of newer, energy-efficient models.

U.S. officials say the effort, a small part of the nearly $800 billion economic stimulus measure enacted last year, will help reduce the U.S. carbon footprint because of the heavy electrical consumption of big appliances, and at the same time pump money into the economy that can create jobs.

On one level, the program, which is being administered by individual states, appears to be succeeding in boosting sales.

In Iowa, which offered rebates up to $500 on washers, refrigerators and dishwashers, the $2.7 million in federal funds was exhausted in less than a day by stampeding consumers. Minnesota needed less than three days to give out $5 million in appliance rebates.

In Ohio, which launched its program last week with $10.5 million, the state agency administering it said it "anticipates the rebates will be exhausted in a few weeks."

As of last week, New York still had $5.6 million remaining from its $18.7 million, even though some waited in line on the opening weekend.

"It's been a boon to consumers and retailers," said Francis Murray of the New York State Energy and Research Development Authority.

The biggest of the state programs will be launched in California on April 22, with $35.2 million. And more states will be launching rebate programs in the coming months.

To qualify for rebates, consumers must buy appliances that meet energy standards set by the federal government and are up to 30 percent more efficient than existing models. Some states are offering extra rebates if consumers recycle old appliances.

Some see the program as a natural follow-up to the "clunkers" program, which boosted new car sales, and in turn lifted auto production and jobs to help pull the U.S. economy out of its slump.

Economist Ryan Sweet at Moody's Economy.com said the appliance program probably had an impact on sales and orders for durable goods, big-ticket items expected to last at least three years that are critical to the manufacturing sector.

"Eight states launched rebate programs last month, which would help explain some of the strength in sales at both electronic and building material stores," he said. "This also argues for strong gains in subsequent months and lends some upside risk to our forecast for real durables spending."

Joel Naroff at Naroff Economic Advisors said that while the clunkers program appeared to have a positive economic impact, the effect of the appliance program may be far less. He said the impact may be reduced even more for appliances made outside the United States.

"On a $600 washing machine, the retailer may make $100, but the manufacturer will make $300," he said. "But if the manufacturer is on the other side of the world, that's $300 that goes out of the economy."

University of Delaware economists Burton Abrams and George Parsons argue that both the clunkers and appliance programs are lemons for taxpayers, mainly because they are destroying otherwise productive assets.

With the auto program, the economists say, the societal loss was as much as $2,250 per vehicle because "the value of resources used exceeded the value of resources created. In effect, we shrank the economic pie to improve the conditions of some workers and perhaps some sectors other than labor."

For appliances, they say the overall loss is more modest, at $6 for every $100 invested.

"In essence, the taxpayers are putting $100 into the pot on behalf of society as a whole," they concluded. "Society gets back $9 in environmental benefits. People who buy refrigerators, on average, get 85 dollars in value from the cash transfer. The other $6 is lost to everyone."