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Home › Business Management
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When Colleges Offer ‘Free Laundry’…

By Myles Mattenson, Attorney at Law | Jan 06, 2010

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A laundry owner located near a state university recently posed an interesting legal question. It seems that the school has begun offering "free laundry" to students residing in its dormitories. And, in fact, this appears to be somewhat of a trend, as an increasing number of colleges and universities are offering this perk to dorm residents.

The laundry owner is questioning whether or not he has a potential case against the university, related to antitrust or predatory pricing. He and other store owners in the same situation consider this unfair competition from their respective states, which are offering the same service at no cost to consumers.

Although I see the laundry owner’s point of view, taking this fellow's case on a contingency basis would not be my first choice.

The school probably figures that to rent out rooms in the dormitories added incentives are required in this economy – incentives such as free laundry service, discounted food prices in the vending machines and so on. In fact, the university probably would argue that nothing is provided for free since the dorm room is provided at a cost; that cost includes lighting, electricity, WiFi, security, laundry machine access, etc. The school probably charges for the soap in their vending machines, for those students who don’t purchase detergent at the supermarket.

“Predatory pricing” can be illustrated by two hamburger stands next to one another, where one owner sells below labor and food costs with the intent of putting the competitor out of business. However, the university's only intent is to lease rooms in its dormitories.

Self-service laundries are customarily built near apartments without regard to laundry room access by tenants, and these laundromats attract customers for reasons of better equipment, cleanliness, more machines, etc. Perhaps the same logic applies to coin laundries constructed near some universities, but clearly not all universities.

Perhaps it would be interesting to take a survey of the university laundry facilities in these various states wherein the problem lies and see what the comparison is between university machines (quantity and capacity) and the impact on neighboring self-service laundries.

One of my associates suggested the laundry owner add a 50-cent beer night as a way to attract college students away from the dormitory. OK, that might not be his best idea, but it does point out the possible need to provide special services that are not offered by the university as a means by which the owner can entice students back to his laundry business.



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Planet Laundry is pleased to provide you an opportunity to share your thoughts, comments & experiences about what is going on in the laundry industry. Some comments may be reprinted elsewhere online or offline. We encourage lively, open discussion and posts, and only ask that you refrain from personal comments and remarks that are off topic. We reserve the right to edit/remove comments. Thanks for being part of the Planet Laundry community.

Anonymous Fri, 01/08/2010 - 02:15

Our laundromat is just 3/4 mile from a college that offers resident students free laundry. Lure them away with the convenience of full service (at a college friendly price), give away free pizza one night a week (we do this for about $20 and the response is excellent). Promote the fact that students dont have to 'hang out in the basement' to do their laundry and not having to wait for a machine. Imagine 400 teens using 12 washers and 12 dryers. We provide full service WDF at a discount to the college athletic teams. It's a great way to highlight what you can do for the college, community and students. Think how many ads you could buy in the college paper (most college papers offer cheap ads) for the cost of a lawyer and protracted legal battle. www.selfsuds.com

John M. Brown

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