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Planet Laundry

Maytag Launches Social Media Campaign

By PlanetLaundry staff | Feb 17, 2011

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Maytag Commercial Laundry recently unveiled a new social media campaign created to connect customers and key players in conversations throughout the industry. The brand introduced a Facebook fan page and a blog, while also increasing its Twitter activity.

“We’re making it easier for industry professionals to connect with Maytag Commercial Laundry and the industry,” said Craig Kirchner, global director of Maytag Commercial Laundry at Whirlpool Corp. “We hope to engage commercial laundry professionals, customers and distributors in thought-provoking and important industry conversations.”

The company’s social media activity will encompass regular posts to Twitter, Facebook and a blog by company leaders on pertinent industry trends. Topics and posts will include helpful industry statistics; the latest information for the on-premises, multi-housing and coin laundry segments; and questions designed to drive conversations.

To check out the latest Maytag social media conversations, visit:

Facebook: http://www.facebook.com/maytagcommerciallaundry

Twitter: http://twitter.com/maytagcommlndry

Blog: http://blog.mclaundry.com/



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2 Comments | See all comments | Info/Rules

Planet Laundry is pleased to provide you an opportunity to share your thoughts, comments & experiences about what is going on in the laundry industry. Some comments may be reprinted elsewhere online or offline. We encourage lively, open discussion and posts, and only ask that you refrain from personal comments and remarks that are off topic. We reserve the right to edit/remove comments. Thanks for being part of the Planet Laundry community.

sunknight Wed, 04/24/2013 - 08:11

My nephew opened a coin laundry business in Ireland the last year, his wife gave him this idea and he decided to give it a try. He already knew the social side of ireland and knew how to attract the clients, now he opened the second business and things are going pretty well.

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Anonymous Sun, 05/01/2011 - 20:57

I have Maytag stack dryers less than two years old when you push the button to start it take 8 seconds fustrating costomers.Check with the Maytag distributor in my area and they said it would cost me 350.00 to reprogram the dryers.Checked with outher distributors they said they don't charge their costomers if they bought the equipment from them.How can I fix this problem people push the buttons untill the break and is no easy task to fix.Please help Jack jmavia@aol.com

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