By PlanetLaundry staff | Feb 17, 2011
Maytag Commercial Laundry recently unveiled a new social media campaign created to connect customers and key players in conversations throughout the industry. The brand introduced a Facebook fan page and a blog, while also increasing its Twitter activity.
“We’re making it easier for industry professionals to connect with Maytag Commercial Laundry and the industry,” said Craig Kirchner, global director of Maytag Commercial Laundry at Whirlpool Corp. “We hope to engage commercial laundry professionals, customers and distributors in thought-provoking and important industry conversations.”
The company’s social media activity will encompass regular posts to Twitter, Facebook and a blog by company leaders on pertinent industry trends. Topics and posts will include helpful industry statistics; the latest information for the on-premises, multi-housing and coin laundry segments; and questions designed to drive conversations.
To check out the latest Maytag social media conversations, visit: