Continental Announces Marketing Changes

By PlanetLaundry staff | Jun 05, 2012

Continental Girbau, Inc. recently announced changes to its Marketing and Advertising Department.

Tari Martin, who joined the company in 2005 as Continental Creative Services (CCS) graphic designer, has been promoted to director of marketing communications. In addition, Jodi Hull and Laura Anderson have joined Continental as advertising assistant and graphic designer, respectively.

Martin has served Continental for seven years, spearheading the success of CCS, which is a subsidiary of Continental, provides advertising, public relations and marketing services to the company’s distributors and their customers across North America.

“Tari has demonstrated consistent growth and outstanding creative and management capabilities,” said Continental Girbau President Mike Floyd. “Her proven performance, dedication and attitude make her a perfect choice to assume overall management of Continental’s Marketing and Advertising Department.”

In her new role, Martin will oversee all aspects of advertising, public relations and marketing for Continental, its divisions, subsidiaries and brands. She holds a bachelor’s degree in journalism-advertising and public relations from the University of Wisconsin-Oshkosh, as well as an associate’s degree in information technology-web development from Moraine Park Technical College in Fond du Lac, Wis.

Hull comes to Continental with 16 years of graphic design, marketing and print production experience. Most recently, she served as a design specialist at Ep-Direct Printing in Fond du Lac, where she handled graphic design and pre-production packaging for more than 13 years.

“Jodi is an experienced, effective and creative designer with unrivaled organizational skills,” Martin said. “At Continental, she manages advertising and marketing for several divisions and projects.”

Hull holds a bachelor’s degree in fine arts, with a concentration in graphic design, from the University of Wisconsin-Milwaukee.

Anderson is a graduate of the University of Wisconsin-Green Bay, where she earned a bachelor’s degree in studio art, with a concentration in graphic design. Anderson joined the Continental team in 2010. In her new role at the company, she handles a mix of design and production work, focusing on the development of print collateral and direct mail materials for CCS.

“Laura will work closely with vendors and distributors to develop advertising and marketing pieces to benefit Continental, its distributors and end-users,” Martin explained. “She’s a talented graphic designer who takes great pride in her work.”

Continental Creative Services is a marketing communications company that brings marketing, advertising and public relations services to Continental’s distributors and their customers. Created in 2005, CCS today has grown to offer a multitude of services, including design, printing, photography, signage, public relations, website development and advertising.