Laundrylux Names Regional Manager

By PlanetLaundry staff | Jan 11, 2012

Laundrylux – the North American distributor of Electrolux, Crossover and Wascomat laundry equipment – has promoted Robert Hinojosa to the position of regional business manager, coin for the Northeast Territory.

“Robert is a great asset to our company,” said Laundrylux President Howard Herman. “He started out in inside sales about four years ago and has steadily taken on additional work and responsibilities. Robert served as an interim RBM for the West Coast over the past year and did a super job.”

“I was born and raised in San Antonio, where my father and grandfather were partners in multiple coin stores,” Hinojosa explained. “Needless to say, I spent many weekends with my father keeping the stores clean and maintaining machines.”

After college, he received a call from his grandfather, a long-time Wascomat distributor, asking if he would like to work for his company selling Wascomat equipment.

“My first day on the job my grandfather pointed to an old Gen 3 washer and told me to take it apart and put it back together,” Hinojosa remembered. “Everything clicked for me. Over the years, I learned a lot more about the equipment, but even more importantly – how to grow a distribution business. I was directly involved in sales, marketing and business development. This first-hand experience has given me great insight into distribution, and I’m prepared to leverage that to help our distributors grow.”

“Robert joined Laundrylux with the goal of becoming a regional, and he worked very hard to achieve that goal,” said Laundrylux COO John Sabino. “When this new opportunity arose, we knew the timing was right and Robert was the man for the job. His knowledge of financing, new store development and products have continued to grow, and we are confident he will be a great asset to the Wascomat and Electrolux Coin distributors in the Northeast region.”

“I am very excited to start this next phase of my career with Laundrylux,” Hinojosa shared. “We have two powerhouse brands that have already changed this industry, and I am proud to be part of this team. I am looking forward to working with the distributors and sharing my knowledge of distribution and marketing with them.”

Laundrylux offers commercial laundry and wetcleaning equipment for the vended and OPL markets, as well as financing solutions and business planning support.