By PlanetLaundry staff | May 14, 2012
Laundrylux, which distributes Electrolux and Wascomat equipment throughout North America, recently named Joe Casella as the company’s new regional business manager for on-premise laundry for the Midwest and Western regions. Casella has extensive sales, sales management and national account management experience.
“Joe has been selling in the laundry industry for nearly 30 years,” said Kim Shady, Laundrylux senior executive vice president for OPL and national accounts. “He has good analytical business skills. His laundry experience, sincerity, positive attitude and sales experience will nicely complement our OPL sales team.”
Casella is a veteran in commercial laundry chemicals, equipment and all levels of laundry operations. Most recently, he served as regional sales manager for a large equipment manufacturer.
“I am delighted to join such a prestigious company,” Casella said. “The Electrolux and Wascomat brands are industry leaders. I look forward to utilizing my laundry experience to help our distributors and to make a positive impact on our business.”
Casella is based in the Minneapolis/St. Paul area.