Maytag Introduces Branded Concept Store

By PlanetLaundry staff | May 01, 2012

Maytag Commercial Laundry has introduced its new Maytag Equipped Laundry, a branded store model “built on five decades of commercial laundry experience and the 100-plus-year equity of the Maytag brand,” according to a company news release.

The new store model encompasses more than just equipment. The complete package features:

• A consistent look and feel designed with input from architects and industry experts that allow for flexibility.

• Exterior and interior signage.

• Complementary paint and flooring options in hues of blues, greens, and neutrals.

• Coordinating bulkhead and folding table options.

“The Maytag brand is the number one preferred and most recognized brand in laundry,” said Bob English, general manager of global commercial laundry at Whirlpool Corp. “This concept store bridges an industry gap, encourages a consistent environment among vended laundry stores and offers users the dependable and reliable equipment our brand is known for – in one concise package.”

Maytag Equipped Laundry owners will qualify for a special Maytag Advantage Program, which offers exclusive benefits and perks, such as complimentary factory service training, discounted residential appliances from Whirlpool Corp., grand opening or re-opening kits with materials and timelines to help plan effectively, point-of-purchase materials, discounts on exterior signage, special financing options and a free membership to the Coin Laundry Association.

“The Maytag Equipped Laundry store and owner benefits are one of a kind,” English added. “We’ve done the prep work for potential owners and developed a turnkey program offering easy setup, operation and potential for maximum profit.”