By PlanetLaundry staff | Apr 20, 2012
Whirlpool Corp. has been named one of the Most Respected U.S. Companies by Forbes magazine and the Reputation Institute. The company has been included as one of the Most Respected Companies five years in a row.
In the seventh annual survey conducted by the Reputation Institute, U.S. consumers placed Whirlpool 37th on the list of the largest 150 U.S.-headquartered companies based on revenue.
“It is an honor to be named one of the most respected companies in the U.S. for the fifth consecutive year,” said Jeff M. Fettig, chairman and CEO of Whirlpool Corp. “Whirlpool Corporation’s values and ideals allow us to continuously provide innovative products and trusted brands that meet consumer needs, conduct business with integrity, and work to improve the communities in which we do business. These principles have been a staple in the company’s 100 year history and will continue to move our company forward.”
The Reputation Institute focuses on seven dimensions of corporate reputation, which include workplace, governance, citizenship, financial performance, leadership, products and services, and innovation. The analyses of these dimensions prove that company perceptions outweigh product perceptions when it comes to driving behaviors.
The Most Respected list is determined by Reputation Institute’s U.S. RepTrak Pulse Study of consumers. This study measures the 150 largest independent U.S. public and mutual companies by revenue that are familiar to the general public. The U.S. RepTrak Pulse score measures corporate reputation by calculating the average perception of four indictors – trust esteem, admiration and good feeling. These perceptions are obtained from a representative sample of at least 100 U.S. respondents who are familiar with the company. The ratings are based on 10,198 responses from online consumers in the first quarter of 2012.