Skip to Content
Planet Laundry
Welcome | Sign-Up | Login
Topics:
  • Equipment
  • Utilities
  • Store Operation
  • Sales + Marketing
  • Business Management
  • Laundry 101
  • News/Features
  • The Journal
  • Community (coming soon)
  • Multimedia
  • Bulletin Board
  • Blog
  • Buyers Guide
  • Classifieds
  • Event Calendar
Home › Sales and Marketing

Sponsored By:

Planet Laundry

Developing a Marketing Plan with Punch

By Chris Balestracci | Jeff Gardner | Jul 30, 2009

Listen Now:

Get the Flash Player to see this player.


Click Here to Download

A single Yellow Pages ad no longer cuts it. To maximize brand awareness in today’s competitive environment, laundry owners must have the right mix of new and traditional marketing media. This session will cover Internet marketing and direct-mail strategies that pay off in terms of customer development and growth.

Discuss Email Print SHARE Yahoo! Digg Stumble Upon Facebook Twitter

Discussion

To post comments, Register OR Login

0 Comments | See all comments | Info/Rules

Planet Laundry is pleased to provide you an opportunity to share your thoughts, comments & experiences about what is going on in the laundry industry. Some comments may be reprinted elsewhere online or offline. We encourage lively, open discussion and posts, and only ask that you refrain from personal comments and remarks that are off topic. We reserve the right to edit/remove comments. Thanks for being part of the Planet Laundry community.

Post A New Comment

Subject:
Comment: *
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
What code is in the image?: *

Discuss Email Print SHARE

  • Featured in Sales and Marketing
  • Discuss
  • Build Loyalty During the Holiday Season

    Seven ways to let your customers know you appreciate them

  • How to Write Killer Advertising

    Here are some strategies for creating effective ad campaigns

  • In the Public Eye

    Build your business - and your reputation in the community - with a solid public relations strategy.

  • Cleaning Up on Campus

    Here are several ways in which laundry owners in college markets can lure students out of the dorms and apartments – and into their stores.

  • Weaving Your Web

    Here are the keys to creating a successful, popular Web site for your laundry business.

  • Writing Killer Copy

    After reading this article, I looked at my radio ad and decided it was horrible. My new ad has a "hook" and speaks to the customer's needs.

    Tom Rhodes
    Sunshine Laundries
    Vero Beach, FL

  • Re-Opened Laundry

    What you say is so true! What do you think about adding a portable street side sign telling everyone that drives by about $2.00 Tuesday?

    JD

  • THE BIG 3

    1. Safety is the first concern of your customers. Is the laundry free of hazards.\? Do you have a video security system or other security systems in place.
    2. Cleanliness is a big 2. I hate it when I visit laundries that seem well located and then dirty. Your customers feel the same way. The laundry should be well lit with clean floors, machines, counters and definitely bug free.
    3. Working Equipment is essential. I have met Laundry Owners that are of the opinion that if most of the equipment is working; the laundry is in ok condition. This is absolutely false. Out of order signs turn customers off and you are not going to reach your optimum income level if you are not taking care of your equipment.

  • Excellent Advice

    Bob:

    Thanks for your advice. This reinforced many activities we have been doing and gave us some other areas to focus on.

    Best Regards,
    Scott
    thewashingwell@yahoo.com

  • Great Article!

    Thanks for the great insight!

  • Most Read
  • Most Discussed
  • Most Emailed
  1. It Pays to Advertise
  2. Weaving Your Web
  3. Cleaning Up on Campus
  4. In the Public Eye
  5. Marketing the Re-Opened Laundry
  6. How to Write Killer Advertising
  7. Build Loyalty During the Holiday Season
  1. Competition How to Win
  2. How to Write Killer Advertising
  3. 6 Steps to a Dynamite Drop-Off Business
  4. Marketing the Re-Opened Laundry
  1. How to Write Killer Advertising
  2. Cleaning Up on Campus
  3. Become a Great Marketer
  4. 6 Steps to a Dynamite Drop-Off Business
  5. Marketing the Re-Opened Laundry
  6. In the Public Eye
  7. Are You Advertising Enough?
  8. Marketing Your Services in a Down Economy
  9. P&G Targets Millennials




Coin Laundry Association

  • About Us
  • Benefits
  • Resources/ Education
  • Insurance

Become a Member

Newsletter Signup

Video

more videos

Podcast

  • Developing a Marketing Plan with Punch
  • Ins and Outs of Advertising Your Laundry
  • Competition How to Win
  • Marketing Your Laundry

Webinar

Tackling the Top 3 Drop-off Stains

Jane Rising
Friday, May 1, 2009 11am

Login or Register to watch

  • Insurance Basics: What You Need to Know
  • Evaluating an Investment in the Laundry Business
  • RSS Headlines
  • Send Your Story Tips
  • Login
  • Register to post
Editorial:
  • News/Features
  • The Journal
  • Blogs
  • Videos
  • Podcasts
  • Webcasts
  • Buyers Guide
Discussion:
  • Business Management
  • Equipment
  • For Fun
  • Laundry 101
  • Sales & Marketing
  • Store Operations
  • Utilities
  • General Topics
Sections:
  • Business Management
  • Equipment
  • Laundry 101
  • Sales & Marketing
  • Store Operations
  • Utilities
Classifieds:
  • For Sale
  • Wanted
  • Services
  • Business Opportunities
  • Place an Ad
Services:
  • Register
  • Member Login
  • Contact Us
  • Advertise With Us
  • RSS Headlines
  • Subscribe to The Journal

Home | News/Features | The Journal | Community | Multimedia | Bulletin Board | Blog | Buyers Guide | Classifieds | Event Calendar | Advertise

© 2009 Coin Laundry Association | Privacy | Top Navigation | Sitemap | Member Login | Contact

eMedia Strategy, Design & Development by   Go Forward Media eMedia Strategy & Ops