Developing a Marketing Plan with Punch

By Chris Balestracci | Jeff Gardner | Jul 30, 2009

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A single Yellow Pages ad no longer cuts it. To maximize brand awareness in today’s competitive environment, laundry owners must have the right mix of new and traditional marketing media. This session will cover Internet marketing and direct-mail strategies that pay off in terms of customer development and growth.

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After reading this article, I looked at my radio ad and decided it was horrible. My new ad has a "hook" and speaks to the customer's needs.

Tom Rhodes
Sunshine Laundries
Vero Beach, FL

Re-Opened Laundry

What you say is so true! What do you think about adding a portable street side sign telling everyone that drives by about $2.00 Tuesday?

THE BIG 3

1. Safety is the first concern of your customers. Is the laundry free of hazards.\? Do you have a video security system or other security systems in place.
2. Cleanliness is a big 2. I hate it when I visit laundries that seem well located and then dirty. Your customers feel the same way. The laundry should be well lit with clean floors, machines, counters and definitely bug free.
3. Working Equipment is essential. I have met Laundry Owners that are of the opinion that if most of the equipment is working; the laundry is in ok condition. This is absolutely false. Out of order signs turn customers off and you are not going to reach your optimum income level if you are not taking care of your equipment.