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None of the points that the "Fox watching the Henhouse" Fed study have been shown to be a negative experience for 90+ percentage of the industrialized countries that have properly adjusted their coin & currency for inflation. The other countries were smart enough to choose to make the higher denomination coins available so they were as common as the lower denominations. Plenty of evidence shows that the Federal Reserve & recent Congresses made it so the dollar coins were not made properly available. Based on the report's misleading analogies & false conclusions, the USA would have been better off with a paper equivalent to a quarter in the years before 1980. Two former USA Mint Directors Phil Diehl & Ed Moy both point out the unfairness with the accompanying detrimental effect of how the Federal Reserve chose to distribute. The other countries also were smart enough to not delay the more secure chip-pin cards.
As far as advertising money spent ... the bad & frustrating process for the smaller transaction businesses such as coin laundries, those with similar activities & for the public in general ... for getting the coins ... totally cancelled out the misspent advertising & then some.
I recently took the time to carefully listen to Janet Yellen during the live questioning from House Members specifically about the Federal Reserve's transparency. She immediately used the GAO as her main shield. OK...if that is her defense then why does the Fed continuously ignore the ten (10) meticulously done studies from the GAO relating to the billions of dollars of long term gain to the taxpayers. The taxpayer funded GAO Research Arm actually is independent & is not tainted by crony capitalism like the pathetic recent Federal Reserve Study.
I also very carefully listened to the Jack Lew (Secretary of Treasury) very recent interview with Charlie Rose. Is that the type of credibility we want with the rest of the world? I am referring to the level of Quantitative Easing that we have resorted to since 2008. To use the fact of our current military power status & being the current World's Reserve Currency as the justification for not having proper value behind the money before the printing to cover the increased debt ... clearly falls short of our nation's better ideals. He also woefully inadequately addressed the subsequent increased amount of interest before paying for needed legitimate government activity. Who was he trying to kid about denying the fragility of the "interest rate - world reserve currency" connection?
For a closer (more in depth) look at the true reality of the situation ... "Please Make an Honest Effort" to look at the one hour presentation found at http://kingkoin.com/USA_Deficit_Reduction.html A lot of valuable private sector time was spent to make sure there were no inaccuracies. So be specific in your criticism to the video presentation so the proper response can be made to whatever criticism you may bring!
Long term Laundromat Owner & CLA member ... Michael J. Walsh
Very detailed post Tom! Sounds like you are doing a solid job of tracking your marketing efforts. I might suggest using tracking codes. We use them on every marketing piece, flyer, doorhanger, mailer, online ad etc for Laundry Locker (route business) and our laundromats.
My 1 suggestion for WDF #2, have you asked your customers what they like/don't like? I think that's the quickest way to find out some differences. I'd love to hear what you find.